Starbucks Refreshers: Company Unveils Energy Drink Line (Huffington post)
A new juice bar concept wasn’t enough for coffee giant Starbucks — it’s
getting into energy drinks as well. The new energy drinks, which are available
now in select retail and grocery stores, come in three flavors: raspberry
pomegranate, orange melon and strawberry lemonade.
In addition to fruit juice, the carbonated drink uses green coffee extract,
but has no coffee taste. The 12-ounce cans contain 60 calories.
“If anyone was going to innovate in coffee while delivering on an untapped
energy and refreshment need state, it would be Starbucks,” Annie Young-
Scrivner, global chief marketing officer for Starbucks and president of Tazo
Tea, said in a press release.
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